The Best Pay Per Click Search Engines?

Many people ask the same question: “Which is the best PPC search engine?”

Majority of advertisers will tell you that Google Adwords and Overure are the best PPC search engines. They are the largest in the industry, they offer professional support and they receive quality and targeted search traffic. As people claim, they bring the best ROI compared to the other engines.

However, smaller PPC search engines can also be very profitable. As said before, it depends on many factors. Some niches might bring better ROI using smaller PPC’s than the large ones.

Let’s say on Google, to be listed in position 1 or 2, you would have to bid .50 (50 cents) a click for a selected term. Then you would have to spend $50 to get 100 visitors. We’ll assume you sell a product that costs $10. If you have 5% CR, then you sell your product to 5 customers and get $50. Again, you have no ROI. But, smaller PPC’s might be a better idea. Here’s why:

You sell the same product for $10. But your conversion is lower, 1% instead of 5%. As long as the PPC search engine is smaller, you now pay only 0.01 (1 cent) a click. Now with 1% CR, 1 out of 100 people buy your product. You spend $1 to get 100 visitors and make $10 per sale. You spend $5 and make $50. As you can see the smaller PPC brings you much better profit in this case. However, it’s just a theory. You need to test and track every keyword and every campaign in order to discover how it actually converts in your case.